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Designing A Website That Sells
By Stephen Thomas
Would you buy meat from a grocery store that left the
bad meat in with the good meat or wasn’t clean? Would
you buy a car from a sales lot that had totaled
automobiles on the front lot? I wouldn’t and neither
would you. Your website is your grocery store; your
car lot. You must have an atmosphere that is pleasing
to buyers. One that tells that buyer that you are not
an amateur, but instead a trained, seasoned
professional. Your site is a direct reflection of
your product and that is why that having a well
designed website can make or break your sales.
The first thing to keep in mind when designing your
website, is “surfability”. Take a few minutes a look
around at several web pages. What makes them
appealing? Were there some that you closed out of
immediately? Why? Take notes and do your research.
Keep in mind that when a person visits your site they
have a goal in mind. They are either seeking
information or shopping for a product. Give the
person what they want without having to search for it.
Be sure that all the information on your site is
relevant to your product. Make the buyer think that
they need your product to solve their problem.
Your main page serves a very specific purpose. It
should be an avenue by which the customer can shop
your site. It should be easy to view and load very
quickly. This is your first impression and we all
know that first impressions can either close the deal
or loose the deal. Make it simple. It is best to
have links that are easily viewable by the reader that
will navigate them to where they want to be. Tables
are often a great choice when deciding on a way to
design the main page of your site. Your main page
should load very quickly, chances are if it takes the
page more than ten seconds to load even on a 56k
modem, the customer will click away to save time,
hoping to find the information or product elsewhere.
To increase the loading speed of your main page you
should avoid large graphics or excessive graphics. To
many banners or special effects can cause a page to
load slowly as well.
To make your web site more appealing to the eyes, you
should stick to mild colors. If your site is a
content site where the user will be doing a lot of
reading, it is best to stick to black and white.
Color can be added when using tables, as a way to
brighten up the page, but remember to keep the overall
look of the page professional and appealing to the
audience that will be visiting most often. Since
screen resolutions vary among monitors, it is a good
idea to set the pixels to a standard 800x600. You may
also choose to set the tables in your web page to span
a percentage of the page rather than a set number of
inches. This will be sure to accommodate all screen
sizes. You should remember that a lot of Internet
users will not use the same browser as you, and
therefore you should be sure that your site looks as
good on other browsers as it does your own. You can
do this by downloading several browsers through which
to look at your page.
Be aware of the fact that the overall look of your
website is a way to make money. The appearance of the
site, if designed properly, can be an excellent
marketing strategy for your product or service.
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Copyright © Stephen Thomas
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