Business Writing Tip: Question & Answer Format
Traditionally, business writing uses the "one thing after another" format, which usually means a plain recitation of the facts, circumstances, or whatever else needs to be said.But, we have a number of other options, and some of them may provide more responses or better responses. Consider the Q & A format, for example:Question: Whatīs the Q & A format?Answer: Itīs a series of questions and answers, used to communicate important information to readers.Question: Where can a Q & A be used?Answer: It can be used in advertising, employee communication, or any other business situation where you want to provide written information to other people. Question: Why or when would you use this format?Answer: When I have a lot of information and want to keep up the interest of readers, for example. The Q & A format breaks up the information into smaller, more digestable chunks, and makes the content seem less formidable to readers.Question: But donīt you need at least two people for this kind of format? Answer: In the news media, Q & A means one person asks questions and another person answers. But, in a business writing context, Q & A also can mean the same person asks and answers. Question: Can you give a real-life example?Answer: Sure. I wrote one to promote my book, A Managerīs Guide to Newsletters: Communicating for Results. In that case, the Q & A provided an insight into my motivations for writing the book, and its evolution from a descriptive to a strategic approach. The material might have been handled conventionally, but the Q & A gave it a ring of detachment with inherently more interest, I think. You can evaluate it for yourself, at:
http://www.managersguide.com/unique.htm .Question: Is there anything special about writing a Q & A?Answer: I think a Q & A can take many forms, but generally Iīd recommend that you use a conversational tone if possible. By doing that, youīll embrace the conventional sense of a Q & A, which is a discussion between two people. Question: Did you write this Q & A by yourself?Answer: Yes.Question: And who are you?Answer:
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