Calling All 'Office Space' Fans: We Want You to Join the Milton Army
The Milton Army sets out to recruit the ultimate "Office Space" fans with a new sweepstakes timed to coincide with the DVD release of "Office Space Special Edition with Flair."
Mike Judge's cult classic about one man's struggle to break down the walls of his cubicle and do absolutely nothing is a must own for anyone who has ever worked for "the man." The special edition DVD release will be available on November 1, 2005. The promotion comes from Fox Home Entertainment and Buzztone.
Buzztone and Fox are challenging "Office Space" fans to break out of their daily routine and bring some of the film's irreverence into the world. Milton, the hapless employee who can't get any respect and eventually burns down the office as revenge, serves as the inspiration for the sweepstakes. By creating their very own Milton Army, recruits have one mission: to unite their office and assemble a force by designing and wearing Milton branded t-shirts, posting stickers, flyers and posters around their offices, spreading the Milton buzz.
Buzztone and Fox will provide the artwork to download, which has been created exclusively for the Milton Army by artist Shepard Fairey of Obey Giant Fame. After that it's up to the Army platoon to use the tools to make Milton's presence felt in his or her office and beyond! Each entry needs to be reported to Fox and Buzztone through photos, videos, and stories to illustrate how Milton has invaded their "Office Space."
The contest goes live September 22nd and will run through October 18; enter at
www.miltonarmy.com. The winning team will be flown to Los Angeles to attend the October 27 "Office Space Special Edition with Flair" DVD release event or be awarded a cash prize.
About Buzztone:
Buzztone is an integrated entertainment marketing firm. The company maximizes established communication channels and invents new ones, integrates media to generate movement and motivation and by flavoring word of mouth, uncorking buzz and serving up experiences. Its services include off and online branding, promotional and strategic marketing services, developing events and media counsel. For more information, visit
www.buzztone.com.
About Twentieth Century Fox Home Entertainment Llc:
A recognized global industry leader, Twentieth Century Fox Home Entertainment LLC is the worldwide marketing, sales and distribution company for all Fox film and television programming on VHS and DVD as well as video acquisitions and original productions. Each year the Company introduces hundreds of new and newly enhanced products, which it services to retail outlets -- from mass merchants and warehouse clubs to specialty stores and e-commerce -- throughout the world. Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.
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