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  • Get out of Debt


    Do you ever feel like you know just enough about debt to be
    dangerous? Let's see if we can fill in some of the gaps with the
    latest info from debt experts.

    Debt problems, debt consolidation programs and debt management
    are so pervasive in society today, I thought I might share a
    unique perspective you may not be aware of.

    This point of view is from a business standpoint.

    •Do you want to know why you receive endless streams of credit
    card offers?

    •Are you curious why creditors hardly ever show up for consumer
    bankruptcy hearings to dispute your filing?

    •Have you wondered why debt consolidators are all over the TV,
    radio, print and internet?

    Quite simple: it's a business.

    Need proof? Of course you do.

    Have you ever looked at a credit card company's quarterly filing
    (10-Q) or yearly filing (10-K)? You may be surprised at what
    nuggets of information you find.

    For the purpose of illustration, I've chosen two leading New York
    Stock Exchange (NYSE) traded companies. Both shall remain
    nameless, yet the facts can be gathered and confirmed quickly
    with a little research by you.

    > Credit card company 1: For the quarter ended March 2005,
    default rate was 3.5%

    So far, we've uncovered some interesting facts about debt. You
    may decide that the following information is even more
    interesting.

    > Credit card company 2: For the quarter ended March 2005,
    default rate was 3.0%

    What does this mean? It means about 3 - 3.5 out of every 100
    people they issued credit cards to couldn't pay them back and
    were written off.

    Why is this important?

    It's a NUMBERS GAME. This is built into their business model and
    taken into account when they issue these mass "pre-approval"
    letters and sign up new customers. They know a percentage of you
    will never be able to pay them back. It's a risk they are willing
    to take.

    What's more is both companies still made huge profits (and one
    even announced a quarterly dividend!).

    > Credit card company 1 still managed a $500 million net income
    for this quarter.

    > Credit card company 2 still managed a $515 million net income
    for this quarter (before one-time charges).

    How do debt consolidators fit into the equation? Before you
    consider bankruptcy or defaulting on your balance, their job is
    persuade you to pay back these credit card companies an amount
    you can better afford. In return, these debt consolidators
    receive a flat fee or % of your outstanding balance.

    By performing this service, the credit card companies make more
    money than they would had you simply defaulted - and debt
    consolidation becomes a booming industry. With average family
    debt between $8,000 - $10,000 (and growing) you now can see the
    business side of this. The bottom line is money.

    Before you get severely depressed or consider doing something
    rash you might regret later, remember that this is a business.
    Customer default rates are built into each credit card company's
    business model. They know a certain percent of you won't ever be
    able to pay them back.

    Yet, they are still raking in the money and printing pre-approved
    credit card offers at an incredibly rapid rate.

    The bottom line here is to understand the corporate perspective.
    If you cannot pay back your creditors or are in a hole so deep
    you cannot get out of, shed the stigma and obligation of "I must
    pay them back or else the apocalypse will come to me." To them,
    you are just a number, a figure, a percentage.

    Take this knowledge and choose the best option for YOU to get out
    of debt.
    Repeat this phrase: it's not personal, "it's business."


    Hopefully the sections above have contributed to your
    understanding of debt. Share your new understanding about debt
    with others. They'll thank you for it.

    Talbert Williams 2001-2006 All Rights Reserved

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