Marketing tips for non-profit organisations
Promoting a non profit organisation can be a difficult task due to the limited resources available. Employing expensive consultants to promote the organisation is no often an option and it is often left to inexperienced people to organise the campaign.
This article will explain that using the internet can be an excellent cost effective way of promoting your services. In most cases this promotion can be done at no cost apart from a few hours sorting out the campaign.
The basis of this article is first hand experience promoting the non profit website
www.v7ndotcom-elursrebmem-contest.com which is an entry into a google search engine optimisation contest. The winner of the contest will be ranked number 1 on a google search for v7ndotcom elursrebmem on 15th May 2006. The contest has allowed the author to gain first hand experience on promoting a website without the normal budgets allowed for most internet sites.
The first task in promoting the website was to point as many links to the site as possible. This was achieved by adding links to a variety of related forums and submitting the site to directories.
Within 24 hours the
www.v7ndotcom-elursrebmem-contest.com website was listed in google in 25th place for the keywords v7ndotcom elursrebmem. The nest step was to give people some reason to link to the site. In most cases links are given because the site has something good to offer and in this case we decided to create a leaderboard for the contest.
The site and the leaderboard were added to a few news sites and press releases issued to a variety of websites. Over the first 7 days the website received over 3000 visitors in spite of the fact it was promoting a made up term! This just shows the power of a well managed internet marketing campaign.
The main things to do are to write informative content for your site and make it a good resource for people to visit. If you do this then other sites will be happy to link to you. Trade links with other related websites and submit your site to hundreds of free web directories.
Hopefully if you follow the above steps you will be able to conduct an effective marketing campaign at no cost.
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