Adsense Myth Number 1
Here is one of the biggest bunch of crap Adsense theories you will ever hear…
To make money with Adsense you need to find the high paying keywords…
This is complete garbage. There are some super high paying keywords that pay $30-40-100 a click… So all you need to do is set up a site like that and if you get one click a day you’ll be laughing right? WRONG. To create an Adsense site in these markets is insane. Go to Google and do a search for ‘web hosting’ (a $20-$30 keyword) and see that there is 915 000 000 results for that phrase! All you need is one click but you won’t even be able to get one visitor! These expensive phrases are far too competitive and the people who advertise have to pay a lot of money for people to optimize their pages to get them up there so you might be waiting for a long time for your web hosting information Adsense site to start pulling in the dough. Also Google pays lower percentages of the money advertisers pay for these keywords to the actual Adsense publisher because they are aware that the advertiser only wants good leads and if they don’t get them they wont advertise with adwords anymore.
Ok I could go on but I think you get the idea, FORGET HIGH PAYING KEYWORDS and don’t believe anyone who tries to tell you otherwise.
Alright so what do you do instead? You need to select a word or words that are not so competitive! I once heard of a guy making $45 000 in 3 months with a 19c keyword! He completely dominated his niche market and got as much traffic as he could handle because his phrase wasn’t that competitive. What does competitive mean exactly? Well you want a keyword that has a high number of searches (demand) relative to the number of results pages (supply) in the search engines. ie not competitive but with enough interest that your site will be able to get a decent bit of traffic every month!
Next question: How do you find those kind of words? Start looking! Do just what I said, use the keyword selector tool at overture and the Google search engine to compare results to searches. To start out try looking for a word with 2 000 000 or less results and say above 10 000 searches (be flexible with searches though). Also make sure the term has at least a few Adsense ads down the side (not including ebay ones) to make sure people are actually advertising for that term.
By Andrew Hansen
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