So What's Your Argument?
Arguments aren´t always bad things. Sometimes They´re used to convince someone of an important point they may not yet realize.
You´ve probably used arguments in this way most of your life in fact!
Maybe you wanted to go somewhere and had to convince your parents that is was a good idea to let you go. So you argued your position with them.
Maybe you wanted to buy a big ticket item and had to argue the value of buying it with your spouse!
Arguments don´t necessarily have to be shouting matches. They can simply be a device used to convince someone of something that you feel is important.
It´s funny then, how so few sales people use the art of arguing to sell their products. Wouldn´t a person who wants someone to buy something from them want to try and convince that one that it´d be a good idea?
Maybe it´s because it´s not such a good idea?
Could be why so many sales pitches are designed to connive potential customers into buying rather than giving them a convincing argument instead.
Let´s face it . . .
Who´d want to argue a losing point?
After all, if a product is of little value, who in their right mind would want to take the position of trying to convince someone it had value?
Maybe that´s why so few try to convince rather than connive!
But what is the difference between convincing and conniving anyway?
A conniver is like the person in a movie or TV show that´s holding something they probably shouldn´t be. Suddenly, a cop pulls up and he quickly passes the object to the person next to him with the words, "Here, take this quick!"
The poor unsuspecting by-stander is "left holding the bag", and doesn´t know what hit him as he´s dragged off to the pokey.
So, to put it simply . . .
A conniver is the person who tries to get you to do something without thinking about it. He creates a sense of urgency and force feeds it to you before you can say no.
Now a convincer is quite the opposite. He wants you to know what you´re getting into and is willing to spend the time going over it with you. He has a valid argument and has no qualms about letting you hear it.
So, by the time he hands you the "bag", you know exactly what´s in it, and you´ve been able to make a rational decision about whether you want to "hold" it or not.
This leaves us with two important questions . . .
If you´re searching the Internet looking for product to buy, who would you rather run into?
If you´re trying to sell valuable products on the Internet, which of the above two do you think you should be?
Hopefully, the argument is clear!
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