Trinkets, Lockets And Empty Pockets
It never ceases to amaze me how many people set-up a website, without any type of plan or clue about how to promote it, how to write a sales letter, how to write an ad-- nothing!
Even more amazing is how many people try to conduct business online without any money.
The other day, I received an e-mail from a woman named Nadia inquiring about my E-mail Consultation Service.
In her e-mail, she explained she had "empty pockets" and couldn´t afford my subscription fee. However, since her ancestors were gypsies, she had plenty of jewelry and she´d be willing to pay me with a few "trinkets and lockets," in exchange for my help. I politely declined her offer.
I get my share of crazy e-mails, so I have no idea if that one was a hoax or not. I´m assuming it was, since I never heard back from Nadia. Besides, I get so many e-mails every day from people asking me for free help and advice, I generally skim over them quickly and delete them.
People, listen to me, please! You can´t conduct business online or offline without any money. You just can´t do it! Now I´m not saying you need thousands of dollars--although that wouldn´t hurt.
However, you need to at least have two or three hundred dollars in the bank to work with.
It´s a myth that you can make money without having any money- -just a myth!
The number one reason why most businesses fail is because they´re undercapitalized. They come online with just enough money to buy one ad--hoping to make a killing!
If that ad happens to be a success--bingo, instant cash flow! But if that one ad fails, just like that, they´re out of business.
I know you´re excited about your new business, and you can´t wait to get started. However, instead of rushing into things, take a few more weeks or months to save up a little more money, and then get started.
Doing it that way does require a little more patience. But by having a little money to fall back on, you give yourself a greater chance to succeed, and in the long run, you´ll be a lot better off!
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