The Key to a Successful Affiliate Program
Two Christmases ago I tugged on one of those paper crackers and after a small bang, out popped a piece of yellow paper the size of a credit card.
On one side was a riddle that didn´t make much sense, but on the other side was an ´Inspirational Quote´ that made a lot of sense.
So much so, that I still have it in my wallet.
This is what it said: "The shortest and best way to make your fortune is to let people see clearly that it is in their interests to promote yours".
I´m constantly amazed to see affiliate programs that offer 20%, or even as little as 15%, to their affiliates.
It is generally accepted that the production of any information product is only 10 percent of the whole process.
What´s the other 90 per cent? Marketing!
My own affiliate program gives 50% commissions, and I wouldn´t dream of offering less. After all, who makes the sale - me or the affiliate?
It may be disappointing to see 50% of your sale price going to your affiliates. But it´s worth remembering this: without your affiliate, that sale simply wouldn´t have occurred.
Of course, there are many other factors involved in building a successful affiliate program, but this is the first and most important: make your affiliates your equal partners, because they´ll be doing 90% of the work.
(c) 2002 by Michael Southon
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