Stop Prospecting!
Now that’s a pretty dramatic statement for anyone in MLM. But what I mean is the more time you spend on personal prospecting,the less time you are using the one thing that makes Network Marketing so profitable-leverage. Your efforts alone are not what make your MLM business successful, but rather it is the
efforts of many people working to build their own businesses that can make the group as a whole extremely profitable.
So, if you can’t prospect, what do you do? You create a filtering system. As an analogy, a filter perfectly describes what you want to do with all of your recruiting efforts. No matter what type of filter you’re using, something gets put in
one end, but only the things you want come out at the other end.With respect to recruiting new people into your downline, you need to set up an automatic filtering system that uses leverage of your time and efforts so that you only personally speak with
the most highly qualified prospects.
There are many different ways to set up a filtering system, but all of them utilize some type of automation. Depending on the company you are involved with, these tools can include fax on
demand, voice mail messaging and replicating websites. You can implement many of these automatic filtering tools on your own even if they do not come directly from your company.
Let’s use a hypothetical example as to how this can work. You generateleads through various types of marketing . In your marketing campaign these leads are directed to contact some type of automatic filtering system such as a pre-recorded voice mail
message, fax on demand or possibly an e-mail autoresponder system. These prospects then receive information from your system and are then directed to the next step. Depending on your preferences, the prospects can be directed to a further qualifying step or can be put directly in touch with you in
order for you to sign them up.
Now what exactly does this mean for you? Well, instead of desperately pursuing anyone and everyone you can speak to about your MLM business, you will now only be speaking to people who are highly interested in owning their own business and have
raised their hand, so to speak, as being interested in your specific information.
This accomplishes at least three extremely important things for your eventual MLM success.
First, it leverages your time so that you only spend your efforts with people who are more likely to join your program, thereby increasing the number of people who sign up under you.
Second, it greatly increases your confidence as you are now only dealing with people who are far less likely to reject your offer and are actually interested in speaking with you. Wouldn’t it be
nice to speak with people who won’t hang up on you?
Third, this method also establishes something else important for the building of your downline. That is duplication. Just know for now that without duplication your downline cannot follow in
your footsteps thereby lessening the amount of money you can earn in your program.
I highly recommend that you immediately begin implementing some type of filtering system. Depending on your program and your personal needs there are many different options you can select
from. As I am personally a big fan of using the internet and the accompanying technology associated with it, I would recommend anyone interested in using this type of technology to get their
own personal prospecting page, even if you already have a company self- replicating web page.
More articles:
|
